Yes, this is another Adgator suggestion, and yes there will probably be more. But feedback is something valued by those who develop applications. It gives insight into what the user expects and actually gets and is an important tool in development.

This time my suggestion is for the earnings calculator. It’s a tool provided by Adgator to get an estimate on your potential earnings. It’s a simple javascript function that takes an input of impressions and times it by 0.12 (12 cents per impression). This could give skewed figures though and here’s proof. (I have checked through the Adgator legal stuff, and it doesn’t say you are not allowed to publish earnings etc. like Adsense).

Our impressions so far today on this domain are 179

Impressions Today

According to their calculator 179 impressions should translate into R21.48 (179 * 0.12).

Calculated Earnings

When viewing actual earnings for the day, the figure is significantly smaller – about 30 times.

Actual Reported Earnings

So my suggestion is this; why not use the actual data that is logged to work out a more realistic earning ratio? Currently for us the earning ratio is about R0.004 per impression, this is a lot less than the fixed 12c used by the calculator. This will prevent unrealistically high expectations being set for bloggers and what their earnings should be.

I have seen and read the fine print on the calculator page and it’s pretty much saying this is the potential in a best case scenario, but I would prefer a more accurate calculation based on the stats they have available to them in their database.

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