Joost has announced a major restructure of its service and goals – moving to supply its goods to the US only. This comes with news that media and sports companies simply would not sell it global rights to their content; understandable given they usually sell them on a country basis.

Unfortunately, I think Joost had what it would have taken if only the larger media houses had been willing to try something new. Techcrunch‘s opinion is somewhat harsher –

“Set up by Skype founders Niklas Zennstrom and Janus Friis, Joost offered much promise, but has failed to deliver anything unique at a time when online video became the hottest vertical on the web. The restructure cant hurt, but with ongoing intense competition, Joost may well be on borrowed time.”

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